a creative director // a creative director // a creative director // a creative director // a creative director // a creative director // a creative director // a creative director //
a creative director // a creative director // a creative director // a creative director // a creative director // a creative director // a creative director // a creative director //
My creative journey
Two decades of agency life — from the world's first smart home appliance to AI-integrated campaigns. I've always been drawn to what's next.
20
yearsexperience
6
agenciesworldwide
Twenty years across Rapp, imre, Digitas Health, RGA, Razorfish, and Havas. I’ve led integrated campaigns in pharma, consumer, and tech, building teams that win pitches, earn awards, and make work that moves people.
My approach is to define visual languages and creative systems that scale, from a Times Square installation to a TikTok series. The best work lives at the intersection of strategy and craft. I bring both to every brief.
experience
Twenty years of agency leadership, from Senior Designer to Creative Director. Global brand launches, social-first teams built from scratch, a Lions Health shortlist, and work that's moved products off shelves. Here's the full story.
Download resume
01
Art Direction
Visual storytelling is my native language. I concept and art direct across broadcast, digital, social, and OOH — making complex stories feel simple, human, and impossible to ignore. From a single key visual to a full campaign system.
02
Brand Strategy
I define the visual and creative DNA of brands — tone, aesthetic, narrative — and build the systems that keep it consistent at scale. From pharma launches to consumer culture plays, the work is grounded in insight and built to last.
03
Campaign Concepting
From insight to idea to execution, I find the human truth in a brief and turn it into a creative platform that works across every channel. I've won pitches in pharma, consumer, and tech by leading with empathy and craft — not formulas.
04
Motion & AI
From storyboard to final cut, I direct motion work built for today — brand films, social content, and AI-integrated video using tools like Higgsfield, LTX, and Adobe Firefly. Craft and speed, without compromise.
Privacy Policy
Looking for a creative partner who builds brand worlds, leads with craft, and knows how to win? Let's talk.
how to reach me
Location
Greater New York City Area
-
Follow me